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Continental Airlines has unveiled its new flatbed BusinessFirst seat at World Travel Market.

The airline's UK boss, Bob Schumacher, told TTG the product was designed for business travellers who have to "justify the price" of a premium ticket.

He said the seat was designed so businessmen could work on their laptops and PDAs – there are sockets for three-pronged plugs and USB ports for iPods - and get adequate rest on long-haul flights before meetings.

The seat has already been installed on one of the airline's Boeing 777 aircraft and, according to Schumacher, should be rolled out across its entire fleet of Boeing 777s and 757s by summer 2011.

Continental, which last month joined airline consortium Star Alliance, had originally planned to launch the seat on taking delivery of Boeing's 787 Dreamliner. But a series of delays to the new aircraft meant the idea was shelved.

The lie-flat bed is two metres long and features a 15.4 in screen with an entertainment system with 250 films, 300 TV series and 3,000 audio tracks.

Courtesy of TTG Business News.

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